Packaging

HONEY JARS
Identity and labels for miel (honey) sold at The Brando Resort (Tetiaroa, French Polynesia)

The Brando is a secluded, upmarket resort on the private island of Tetiaroa, about 20 minutes off the coast of Tahiti. Around 200 kilos of honey is harvested from the island’s bees every two months for use in the resort’s bars and restaurants. Additionally, the honey is sold in the boutique on the island. Because the honey is not only harvested and processed on the island but also packaged there, the branding pieces needed to be easy to assemble. Jars were carefully selected for size as well as ease of labeling: the labels were designed to align with the contours of the jar. All pieces were printed stateside and shipped to be assembled, as needed, by the staff on Tetiaroa. Front label designs feature watercolors that were done for early marketing of Tetiaroa. Lids are adorned with a tabbed perforated label that feature a branded tattoo graphic of a bee. Packaging is finalized with a small booklet featuring additional information tied on with raffia.

ROLE
Art direction, design and production; Watercolors done by Storydriven

PRINTING
» ColorGraphics | 2,400 qty, 1st printing
» Labels: Indigo 4CP; Matte label stock permanent adhesive; kiss-cut and perforated
» Booklet: 4CP; Pacesetter Silk Cover 81# text; drill hole

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VANILLA BEANS
A branded give-away for top-tier travel partners

I worked with the packaging team at Colorgraphics to create a custom box to hold a vial of Tahitian vanilla beans. Design needed to pair well with the label that was already affixed to the glass vial. The design of the box and enclosed card features a rich brown macro texture of vanilla beans, which also resembles the wood carvings that are prevalent in the islands. Because this was a gift given to agents who were dedicated partners, the word mauru’uru (thank you, in Tahitian) is featured—as well as the French word for Polynesia (Polynésie). The package was finished with an enclosed card featuring a favorite recipe from the ship’s chef.

ROLE
Art direction; Production done by Jenny Joyce

PRINTING
» ColorGraphics | 1,000 qty
» Box + Product Insert: 4CP; Pacesetter Silk Digital 14.9 point
» Recipe Insert: 4CP; Pacesetter Silk Digital 100# text

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MONOÏ OIL
A branded give-away for top-tier travel partners

Monoï, or coconut oil, is one of French Polynesia’s most prized products. It can be unscented (which means it smells like coconuts), but it is often infused with other island treasures like vanilla or, in this case, the aromatic tiaré flower. The goal was to create packaging that was as rich and luxurious as the product within. Bottles and labels were chosen for their integrity at holding and dealing with exposure to oil; and the soft-touch deep brown card stock used for the box provided a velvety contrast to the silver-foiled type.

ROLE
Art direction, design and production

PRINTING
» ColorGraphics | 3,000 qty
» Labels: 4CP; 4 mil white flexible vinyl permanent adhesive
» Box: Neenah PLIKE® Brown 122C, 14pt.; Silver Satin Gloss foil; die-cut; glue 1-tab

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TRAVEL DOCUMENTS
Sent to booked guests prior to their cruise date

I wanted the travel documents to be worthy of the excitement they inspire when they arrive in a booked guest’s mailbox. These miniature binders pack a lot of information—some of which changes depending on the itinerary the guest has chosen to embark on. For this reason, we chose a binder format, allowing us to customize sections and pages per guest. The paper stock was chosen with the wear and tear of travel in mind. And the coordinating water-resistant pouch that houses the binder serves as an excellent place to store a wet bikini (or anything else you need to tuck away) when it has outlived it’s role as a document holder.

ROLE
Art Direction and design; Production done by Kayla Wilkes

PRINTING
» Cenveo/ColorGraphics | 8,000 qty (1st printing)
» Binder & Tabs: 4CP + Flood Soft Touch Aqueous throughout; 24 Pt. Tango C/2S with Clear Foil (Binder) and 80# Titan Dull cover (Tabs), drilled
» Pages: Black and PMS431 (except for map pages which are 4/4); 70# Pacesetter Silk text, drilled

POUCH
» MaCher | 8,000 qty
» 8oz canvas body, 230t lining; #5 nylon coil zipper with rope string puller and logo tag
» 4/4 CMYK; matte laminate