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Sarah Gardner, Creative Director

Graphic Design | Creative Direction

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Annual Look Books

ANNUAL LOOK BOOK (2017-2024)
for Paul Gauguin Cruises

The goal was to present this niche boutique cruise line in such a way that sets it apart from the competition, while providing the necessary and expected information that comes from an annual brochure. Most cruise annual brochures adhere to a rote format of bland itinerary descriptions, price blocks and sailing dates—but this layout is evocative of the editorial format of a travel magazine.

FEATURES INCLUDE
» Itineraries descriptions that are colorfully described in first-person by a travel writer who has sailed on the ship and experienced the destination himself

» Big topics like French Polynesian culture, onboard dining, the SCUBA and watersports program and the services that the staff provides in article-format, told through the eyes of past guests, travel agents, travel writers and onboard staff

» One-page “spotlights” strategically placed throughout the piece to call-out brand pillars and key benefits to sailing with PGC

» Special interest pages inserted throughout with bite-sized highlighted topics having to do with the destination

» Pared-down information blocks that don’t dominate the section, but provide the minimum necessary information (dates and pricing) with a drive to the website for further detail

ROLE
Design and Concept from start to finish; Assistance from Monica Sagisi (Project Management), Giordanna Queiroz and Kayla Wilkes (Graphic Design) and various copywriters and illustrators (details per issue and upon request)

PRINTING
Cenveo/ColorGraphics | 40K qty | (all years)

Cover: 4pg 4CP; 100# Utopia Two (or Sterling Premium) 2-hits Soft Touch Aqueous and spot gloss UV coating 2018

Text: varies from 68-80 pages; 80# Utopia Two (or Sterling Premium) web matte text; 4CP with spot gloss varnish

View Flip Books:

2024 | 2022/2023 | 2020 | 2019 | 2018 | 2017

2017 Culture Corner & Excursions
Annual Travel Brochure
2019 Culture Corner & Beach Intro
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