Graphic Design | Creative Direction
ANNUAL LOOK BOOK (2017-2024)
for Paul Gauguin Cruises
The goal was to present this niche boutique cruise line in such a way that sets it apart from the competition, while providing the necessary and expected information that comes from an annual brochure. Most cruise annual brochures adhere to a rote format of bland itinerary descriptions, price blocks and sailing dates—but this layout is evocative of the editorial format of a travel magazine.
FEATURES INCLUDE
» Itineraries descriptions that are colorfully described in first-person by a travel writer who has sailed on the ship and experienced the destination himself
» Big topics like French Polynesian culture, onboard dining, the SCUBA and watersports program and the services that the staff provides in article-format, told through the eyes of past guests, travel agents, travel writers and onboard staff
» One-page “spotlights” strategically placed throughout the piece to call-out brand pillars and key benefits to sailing with PGC
» Special interest pages inserted throughout with bite-sized highlighted topics having to do with the destination
» Pared-down information blocks that don’t dominate the section, but provide the minimum necessary information (dates and pricing) with a drive to the website for further detail
ROLE
Design and Concept from start to finish; Assistance from Monica Sagisi (Project Management), Giordanna Queiroz and Kayla Wilkes (Graphic Design) and various copywriters and illustrators (details per issue and upon request)
PRINTING
Cenveo/ColorGraphics | 40K qty | (all years)
Cover: 4pg 4CP; 100# Utopia Two (or Sterling Premium) 2-hits Soft Touch Aqueous and spot gloss UV coating 2018
Text: varies from 68-80 pages; 80# Utopia Two (or Sterling Premium) web matte text; 4CP with spot gloss varnish
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