Direct Mail

HONEYMOON QUIZ
Self-mailer directed at a younger cruising audience

A good portion of the younger passengers PGC has enjoyed were on board celebrating a honeymoon. This piece was directed at just that demographic. The layout features infographics and a series of light and spirited questions that are meant to help the reader determine which of four destinations they should embark to: the Caribbean, Europe, Tahiti or Central America.

ROLE
Art direction and design

PRINTING
» Cenveo/ColorGraphics | 15,000 qty
» Self-mailer: 6-panel, 18”x16” roll fold to 6”x8”; 100# Sterling Ultra Matte text
» 4CP + Spot Varnish

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SAILING ITINERARIES
Tabbed self-mailer featuring four core itineraries

Though there are sometimes up to eight different itineraries offered by the m/s Paul Gauguin, there are four core itineraries that are the mainstay. This self-mailing piece sums up each one of them in a series of staggered panels, differentiating between the sailings. The panel size increases with the number of days/nights offered on the sailing, allowing for a stepped design. The edge of each panel protrudes, and they stack up to serve as an index of what is inside. This economically-priced layout has seen several printings/mailings and the cover and overall look adjusts to what is contemporary in PGC’s branding at the time.

ROLE
Art direction, design and production

PRINTING
» Cenveo/ColorGraphics | 50,000 qty
» 6-page cover: 80# Titan Dull cover / 8-page text: 100# Titan Dull text; staggered
» 4CP+UV; folds to 6”x10.5”; scored, stitched and tabbed _________________________________

PAST GUEST OFFER INVITE
A special invitation to past guests of The Gauguin

This t-square die-cut, fold-out invitation is mailed in an envelope to past guests of the m/s Paul Gauguin. The invitation informs them of special sailing dates, like reunion cruises, and outlines offers that are available only to them as veterans of the cruise line. This piece has been done several times and though the details of the offer, the graphics and the palette may change—the key elements remain the same. Since the receiver is familiar with Tahiti, there is less emphasis on scenic photography and the focus shifts to their personal connection with the destination. The ship boasts a troup of Tahitian “Gauguines” (or Les Gauguine, young men and women from different islands throughout Tahiti) that serve as hosts and entertainers on the ship. Many guests relish their experiences interacting with Les Gauguine in the past so the design features either a male of female Gauguine, as well as the special “Paul Gauguin Society” brandmark, and an enlarged, watermarked tattoo graphic. The invitation is coated with a Soft Touch texture to evoke the luxuriousness the audience experienced on their previous stay on board the ship.

ROLE
Art direction, design and production

PRINTING
» Cenveo/ColorGraphics | 14,000 qty (1st printing)
» T-Cross Diecut invite and A6 Envelope: 81# Pacesetter Silk cover
» 4CP+2 hits Soft Touch Aqueous